The pineapple was once an enormous status symbol, but today it is neither served at aristocratic parties, nor is it carved on top of major civic buildings. The pineapple hasnt changed, but our attitude towards it has. When we pay a lot for something, we appreciate it to the full – and this is a current cultural misfortune. This entertaining and informative book shows how to rethink our patterns of consumption, and how many of the things we love – or could love if we paid attention to them – are already at hand.